Interest-Based Ads Policy

Updated and Enhanced Advertising Policy at Zona Shoppers:

At Zona Shoppers, we prioritize delivering personalized and relevant advertising experiences to enhance your browsing journey. Our Advertising Policy revolves around the use of tailored advertisements, commonly known as personalized or targeted ads. These ads are curated based on various factors such as your search history, content preferences, visited stores, interactions on our site, payment services, and other activities within the Zona Shoppers ecosystem.

Our advertising practices align closely with the Self-Regulatory Principles for Online Behavioral Advertising, established by the Digital Advertising Alliance (DAA). The DAA comprises organizations representing marketing, online advertising, and consumer advocacy, ensuring adherence to industry best practices and standards.

To achieve this personalized experience, Zona Shoppers utilizes cookies and similar technologies (“cookies”) to gather insights into user preferences and display advertisements that resonate with their interests.

The objectives of displaying personalized ads are dual-fold:

  1. Enhancing User Experience: By presenting ads tailored to your interests and preferences, we aim to enrich your overall browsing experience on Zona Shoppers, making it more engaging and relevant to your needs.

  2. Showcasing Relevant Products and Services: Personalized ads enable us to showcase a wide array of products, services, and features that you might find interesting or beneficial, potentially introducing you to offerings you may not have discovered otherwise.

Zona Shoppers collaborates with reputable third-party agencies to optimize the quality and relevance of our ads. However, it’s crucial to emphasize that this collaboration does not entail the exposure or sharing of personal information. We strictly uphold a policy of safeguarding our users’ privacy and refrain from providing or selling any personal data to third parties.

For further insights into personalized advertising practices and industry standards, we encourage you to explore resources such as the Network Advertising Initiative (NAI) and the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising. These resources offer valuable information and guidelines regarding online advertising practices, empowering users to make informed decisions about their online interactions.

At Zona Shoppers, we are committed to transparency, privacy, and providing you with a seamless and enjoyable browsing experience. Should you have any queries or concerns regarding our Advertising Policy or data privacy practices, please feel free to reach out to our dedicated support team for assistance.

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