Interest-Based Ads Policy

Updated Advertising Policy at Zona Shoppers

Last Updated: [Nov, 2024]

At Zona Shoppers, we believe in providing a personalized and engaging browsing experience through relevant advertising. Our Advertising Policy is designed to ensure transparency, privacy, and a tailored experience that benefits our users. Unlike many e-commerce sites, we do not share or sell your personal data. Instead, we focus on using insights from your activity within the Zona Shoppers ecosystem to display ads aligned with your interests.

Why We Use Personalized Ads

Our personalized ads, sometimes called targeted ads, are curated based on your interactions on our site, such as browsing history, product views, search preferences, and other activities within the Zona Shoppers platform. Personalized ads enhance your browsing experience in two key ways:

1. Enhancing Your Experience: By displaying ads that reflect your interests and preferences, we aim to create a more relevant and enjoyable browsing experience.
2. Presenting Relevant Products: Personalized ads also help introduce you to products and services that may match your needs, potentially showcasing offerings you may not have discovered otherwise.

How Personalized Advertising Works

To offer a tailored experience, we use cookies and similar technologies (“cookies”). Cookies are small files stored on your device that collect data points like pages visited, product categories viewed, and interactions within the Zona Shoppers site. This information allows us to provide advertisements that align with your interests.

Our advertising practices align with the Self-Regulatory Principles for Online Behavioral Advertising, established by the Digital Advertising Alliance (DAA). These principles ensure compliance with best practices in privacy, transparency, and consumer advocacy.

Third-Party Advertising Partnerships

Zona Shoppers collaborates with carefully selected third-party advertising agencies to optimize ad delivery without compromising your privacy. These agencies assist in providing relevant ads, but no personal data is shared or sold to these third parties. All information remains within the Zona Shoppers platform, with third parties only using general browsing trends for ad relevance.

How to Manage Your Ad Preferences

We respect your choice regarding personalized ads. If you prefer not to receive personalized ads on Zona Shoppers, here are your options:

• Adjust Browser Settings: Most browsers allow you to manage cookie preferences. You can block or limit cookies if you do not want data collected for ad personalization.
• Opt-Out Tools: You can also use resources such as the Digital Advertising Alliance (DAA) or Network Advertising Initiative (NAI) opt-out tools to manage your preferences across websites. These tools allow you to customize how online advertising affects your browsing experience.

For more details, please refer to the DAA’s Consumer Choice Page or NAI’s Opt-Out Page for guidance.

Protecting Your Privacy

Privacy is at the core of our advertising approach. Zona Shoppers ensures that any data used for personalized ads is collected only from your activity within our ecosystem, with no cross-site tracking or sharing with third parties outside our platform. Your personal information is never disclosed to third parties or advertisers.

For any questions or concerns about our Advertising Policy or data privacy practices, please contact our dedicated support team. We’re here to make your experience at Zona Shoppers secure, transparent, and enjoyable.